Developing the brand strategy and launch for Stephen Curry's namesake brand powered by Under Armour.
Services
Brand Strategy, Film, Website Design, Photography
Client
Under Armour
Date
2020
Save play, ignite joy.
Curry Brand wanted to champion a world where every athlete has equal access to perform at their highest level.
Our purpose was clear—save play, ignite joy. Connect all athletes to disruptive design and innovation so they can impact sports, their lives, and those around them.
Stephen not only forever changed how the game is played, Curry Brand is now changing how brands can make an impact. Beyond products engineered to push performance, the brand is purpose-led, funding sports programs for opportunity youth around the world. That commitment shaped our anthem: “Change the game for good.”
"The Guilty Ones" Film
Our film channels the urgency and electricity of Stephen’s game, then shifts into honest and uplifting moments that showcase people redefining what it means to change the game for good.
It served as one of the first expressions of the brand’s purpose and the emotional catalyst for launch.
Save play, ignite joy.
Curry Brand wanted to champion a world where every athlete has equal access to perform at their highest level.
Our purpose was clear—save play, ignite joy. Connect all athletes to disruptive design and innovation so they can impact sports, their lives, and those around them.
