Supervillain

Pear Deck Learning Website

Client

GoGuardian

View Live Site

Four products, four sites, four voices. One website to unify them all.

GoGuardian had acquired its way into the K–12 market. Four products: Edulastic (assessment), Pear Deck (instruction), Giant Steps (practice), and TutorMe (tutoring), each with its own marketing site, its own voice, its own visual identity. Together, they looked like four companies stapled at the spine.

Our job was to build one website that did the work of all four, unifying them into a singular brand, Pear Deck Learning.

We started with information architecture as the brand assets were being finalized. By the time the final brand elements were approved, the sitemap, content model, and wireframes had already been signed off, and design sprints had been executed against a structure that had already been defended.

The navigation was the central problem

A returning Pear Deck teacher just needs a login. A district administrator arrives with a problem: test prep, dead practice time, student engagement, not a product name. We built three ways into the same content. First by products, for people who know what they want. Second, by solutions by use case, for people who know what they need. And third, by persona, which gave each visitor their own intentional door in.

Naming reinforced the structure before anyone reached the nav. Renaming the portfolio to Pear Assessment, Pear Practice, Pear Deck Tutor created a hierarchy at the lexical level. We kept per-product visual identity distinct (color rulers, mascots, logo marks), so product pages still feel like products, not platform slots. The result was portfolio legibility without losing product character.

The structure was the strategy.

The homepage ran the same logic at scale. Evidence-led product blocks, platform-level claims, persona routing, every top-level cut of the IA, encountered at least once by the bottom of the page. No page on the site fails to answer the visitors questions of both which product and which problem.

The real proof came after launch. Pear Start, an AI lesson-planning tool added post-launch, slotted in as a new node with no re-architecture. The navigation still holds.

Our deepest gratitude to the team at GoGuardian, whose trust in the architecture and patience while it was being built made the whole system possible. And to our main client, we've never seen an executive roll up their sleeves the way you did with us, let alone during the thick of the holiday season. You're the real MVP.