Made for The Dreamers, The NBA in the World of KidSuper.
Client
KidSuper x Fanatics x NBA
Thirty teams. One dream world. All for the real ones.
KidSuper doesn't make clothes, he creates portals. The NBA and Fanatics tapped KidSuper to bring his world to All-Star Weekend 2023. The challenge wasn't just designing lifestyle uniforms for every team; it was honoring the singular, surrealist logic of KidSuper's universe while making 30 teams feel like they all belonged there.
KidSuper doesn't make clothes, he creates portals. The NBA and Fanatics tapped KidSuper to bring his world to All-Star Weekend 2023. The challenge wasn't just designing lifestyle uniforms for every team; it was honoring the singular, surrealist logic of KidSuper's universe while making 30 teams feel like they all belonged there.
And true to KidSuper's spirit, we put real fans of the brand into these unis and let the designs do what KidSuper does best: turn whoever's wearing them into the art itself.
Because each uniform deserved its own stage, we celebrated each team, bringing the collection to life digitally across social and giving each piece a moment of its own.
And true to KidSuper's spirit, we put real fans of the brand into these unis and let the designs do what KidSuper does best: turn whoever's wearing them into the art itself.
Because each uniform deserved its own stage, we celebrated each team, bringing the collection to life digitally across social and giving each piece a moment of its own.
