Journey Health

For F/W 23, we helped Under Armour bring its iconic Protect This House campaign—now 20 years old—back to football alongside new NFL icon, Justin Jefferson.
For F/W 23, we helped Under Armour bring its iconic Protect This House campaign—now 20 years old—back to football alongside new NFL icon, Justin Jefferson.

Client

Journey Health

A New Home
A New Home

To steep the brand in the current culture of varsity football, we brought Justin Jefferson back to his high school in St. Rose, LA — spotlighting the local varsity players he supports. Then we brought in London on da Track to create an anthem that could hype up locker rooms around the country.

To steep the brand in the current culture of varsity football, we brought Justin Jefferson back to his high school in St. Rose, LA — spotlighting the local varsity players he supports. Then we brought in London on da Track to create an anthem that could hype up locker rooms around the country.

Vibrant Brand (Wings Logo)
Vibrant Brand (Wings Logo)

Curry Brand wanted to champion a world where every athlete has equal access to perform at their highest level.

Our purpose was clear—save play, ignite joy. Connect all athletes to disruptive design and innovation so they can impact sports, their lives, and those around them.

Curry Brand wanted to champion a world where every athlete has equal access to perform at their highest level.

Our purpose was clear—save play, ignite joy. Connect all athletes to disruptive design and innovation so they can impact sports, their lives, and those around them.

Typography & Color
Typography & Color

We brought each design to life with looping animations that spotlight what makes every team unique through texture, color, and story.

We brought each design to life with looping animations that spotlight what makes every team unique through texture, color, and story.

Twenty years of legacy. One campaign to prove it was never over. To Justin Jefferson, London on da Track, the coaches, the players, and the families of St. Rose, LA — thank you for letting us tell a story that was already yours. This one belongs to the house.
Twenty years of legacy. One campaign to prove it was never over. To Justin Jefferson, London on da Track, the coaches, the players, and the families of St. Rose, LA — thank you for letting us tell a story that was already yours. This one belongs to the house.
Twenty years of legacy. One campaign to prove it was never over. To Justin Jefferson, London on da Track, the coaches, the players, and the families of St. Rose, LA — thank you for letting us tell a story that was already yours. This one belongs to the house.
We are currently working with select clients behind the curtain but are always down to work with those looking to make an impact. If you are interested in partnering with us, please reach out to us at:

ops@sv.xyz

ops@sv.xyz

Offices

Honolulu, Hawaii

Berkeley, California

Brooklyn, New York

SUPERVILLAIN

We are currently working with select clients behind the curtain but are always down to work with those looking to make an impact. If you are interested in partnering with us, reach out to us at:

ops@sv.xyz

ops@sv.xyz

Offices

Honolulu, Hawaii

Berkeley, California

Brooklyn, New York

SUPERVILLAIN

We are currently working with select clients behind the curtain but are always down to work with those looking to make an impact. If you are interested in partnering with us, please reach out to us at:

ops@sv.xyz

ops@sv.xyz

Offices

Honolulu, Hawaii

Berkeley, California

Brooklyn, New York

SUPERVILLAIN